Assess
Conversion Rate Optimization
Strategic CRO, not tactical. The funnel is a system — fixing one step without addressing the rest produces diminishing returns. Evidence-driven, not intuition-driven.
The engagement
Systematic, not speculative
- Full-funnel audit
- Map every stage from first touch to conversion. Identify where prospects drop off and why — not just what the bounce rate says.
- Prioritized change list
- Ranked by expected impact and implementation effort. Start with the changes that move revenue, not the ones that feel productive.
- A/B testing framework
- Statistical rigor without complexity. Clear hypotheses, sample size calculations, and decision criteria before any test runs.
- Impact projections
- Revenue impact estimates for each recommended change, based on your actual traffic and conversion data — not industry benchmarks.
- Analytics configuration
- Ensure your tracking captures the data you need. Most CRO failures start with measurement gaps, not creative gaps.
- Ongoing optimization cycles
- CRO is iterative. Each round of changes generates data that informs the next. Quarterly review cadence recommended.
CRO engagements require at least 10,000 monthly sessions for statistical significance. If your traffic is lower, I will recommend a growth strategy first and CRO second.
Ready to stop patching and start building?
Book a 30-minute discovery call. No pitch deck, no pressure — just a conversation about what's not working and what could.